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The Role of Influencer Marketing and E-Word of Mouth on Raecca's Product Purchase Decisions

DOI : 10.55324/iss.v5i4.1138
Mayla Azahra , Lis Tatin Hernidatiatin
1442-1456
Mayla Azahra Indonesia , Universitas Swadaya Gunung Jati
Lis Tatin Hernidatiatin Indonesia , Universitas Swadaya Gunung Jati
Indonesia
Abstract : 0
PDF : 0

The Influence of Live Streaming and Online Customer Reviews on Purchase Decisions on Tiktok Shop

DOI : 10.55324/iss.v5i3.1092
Andien Muhzianareva , Lis Tatin Hernidatiatin
1147-1156
Andien Muhzianareva Indonesia , Universitas Swadaya Gunung Jati
Lis Tatin Hernidatiatin Indonesia , Universitas Swadaya Gunung Jati
Indonesia
Abstract : 338
PDF : 117

The Influence of Green Marketing and Green Consumers on the Interest in Buying Electric Motorcycles in Cirebon City

DOI : 10.55324/iss.v5i3.1086
Muchamad Allamin , Lis Tatin Hernidatiatin
1112-1122
Muchamad Allamin Indonesia , Universitas Swadaya Gunung Jati, Indonesia
Lis Tatin Hernidatiatin Indonesia , Universitas Swadaya Gunung Jati, Indonesia
Indonesia
Abstract : 300
PDF : 99
1 - 3 of 3 items